Last spring, the National Main Street Center (NMSC) and Project for Public Spaces (PPS) presented “Cultivating Place in Main Street Communities”–a series of two-day Placemaking trainings in five states. As part of this program, PPS developed a free, downloadable guide on how to plan a community-oriented market that can also become an important economic driver.
The folks at the National Trust posted the guide. This guide serves as an introduction to some of the key principles of developing and managing a successful market including site selection, marketing and promotion, partnership building, vendor and product mixes, and programming. Also included are sample market layout plans and brief case studies of markets in the United States that have become central destinations in their communities.
You can download it here: http://www.pps.org/reference/main-street-guide-to-markets/