A new logo has just been announced for Canada’s 150 th anniversary.
And, already there is controversy surrounding it.
Selected from 300 entries in a contest aimed at students, the winning design is a stylized maple leaf made up of multi-coloured diamond shapes. It will be featured in all Government of Canada products and events related to the 150th anniversary in 2017.
Ariana Cuvin, a second-year student in the University of Waterloo’s global business and digital arts program, said the diamonds and colours in her design are not representative of anything in particular. “I just wanted to go with something very simple,” she told the Citizen.
After Cuvin’s winning design was announced, Graphic Designers of Canada, the national body that certifies graphic and communication designers, released an open letter criticizing the government. CDG has been critical throughout the contest, calling it exploitative and accusing the government of failing to recognize the value of good design.