Sunday, September 6, 2015
Journeys Into “Authenticity” and Groucho Marx’s Duck

“Authenticity” and Groucho Marx’s Duck

If you’ve ever seen the old Grouch Marx hosted game show “You Bet Your Life”, an integral part of the program was  a contestant would say the “secret word”, a common word revealed to the audience at the show’s outset. If a contestant said the word, a toy duck resembling Groucho—witheyegalsses and a mustache—descended from Read Article

Posted by: Admin September 6, 20158:05 pm
Wednesday, May 13, 2015
Journeys Into “The Thirst for Authentic Brands”

“The Thirst for Authentic Brands”

“Companies are highlighting …heritage to attract buyers who value ritual and tradition…….Authenticity is a fuzzy concept, but Julie Napoli, a marketing professor at Curtin University, and colleagues recently reported in the Journal of Business Research that consumers see three dimensions to brand authenticity: heritage, sincerity and committment to quality”. ShareFollow

Posted by: Admin May 13, 20151:15 am